RICH INTEGRATION

How to Build a Million Dollar Practice Using Consulting, Coaching, Training & Speaking

The Rich Integration™ CD series will help you discover how to leverage your expertise as a Consultant, Coach, Speaker, or Trainer and maximize your database to achieve significantly higher levels of revenue.

This brand new CD series has been created by Stephen Fairley, “America’s Top Marketing Coach” and Million Dollar Executive Coach Hellen Davis.

It helps you avoid the common mistake of pigeonholing yourself as either a “Professional Coach” or “Consultant” or “Trainer.” By implementing the strategies and techniques we teach you in this 5 CD set, you will discover how to:
 

	position yourself and your company at the forefront of your field
	charge top dollar for your services
	rapidly expand the variety of programs you can offer prospects
	market & sell consulting, coaching, training and speaking— without being an expert

All the while focusing on your primary business objectives—making serious money and offering solid services and products to your clients.

In the Rich Integration 5 CD set you will discover:
 

	How to use each of the 4 major doors of: Consulting, Coaching, Speaking and Training to up sell and cross sell the other areas
	Hear the secrets Stephen discovered from his ground-breaking research with more than 300 consultants, professional coaches, speakers and trainers
	Listen in as Hellen Davis shares insider secrets on how she achieved $1 Million in annual revenues less than 4 years after she started her consulting practice
	How Stephen was interviewed by ALL the top national magazines and newspapers for his target market. In the last 12 months, Stephen has appeared in: Entrepreneur, Inc, Fortune Small Business, Business Advisor, the Chicago Tribune, Hi, MS bCentral, SHRM newsletter, Crain’s Chicago Business, and on the front covers of AdvantEdge and Choice magazine.
	Ways to use programs to double and triple your revenues from every client
	How to move from 3-month coaching relationships to 12 and even 24 month contacts
	Exactly what you need to do to propel your business from a steady 5-figures to breaking through the 6-figure barrier
	High Impact Marketing techniques for identifying and reaching your Ideal Target Market
	Advanced sales strategies for landing 5-figure coaching and consulting contracts
	Proven PR tips for launching a local, regional, and national PR campaign
	How to leverage your database of experts in different industries to become a one-stop shop
	The secret model of C+S+T+V=CP (Consistency + Specificity + Tangibility + Visibility = Credibility and Profitability
	Apply the strategies of the top 9% of consultants and coaches who are making $100,000 and more from their business
	Sales strategies for getting past the gate-keepers at small, mid-size, and large corporations
	Key questions to ask to identify the people most likely to buy your services
	Positioning tactics to get into the HR Department of companies and organizations
	Where to find Strategic Referral Partners and how to structure a referral partnership that works
	How to create and market information products to sell your speaking, consulting, coaching and training services
	The Programs, Products, Personal image, and Processes you need to have in place at each of these 4 income levels: From $100,000 to $250,000 From $250,000 to $500,000 From $500,000 to $1 Million
	Going Beyond the Million Dollar mark
	How to land a contract worth $15,000-$35,000 PER client PER year with a 1 to 2 year MINIMUM
	What is ROI? Why does it matter? How do you measure it?
	The truth about success and failure among consultants and coaches
	The top 5 mistakes professionals make and how to avoid them—from Stephen's ground-breaking study of more than 300 professional coaches, consultants, speakers and trainers
	How to create a Unique Competitive Advantage that’s compelling and concise
	Can you really make $1 Million a year just from coaching? Learn from a coach who does
	Much, much more!

Skeptical?
Right now, you're probably thinking, “How can I offer my clients consulting, coaching, speaking and training? I only work in 1 of those areas.”

This is the same question most professionals have—until we share with them the Rich Integration business model. These strategies and tactics are not theoretical. They are proven, research-based, real-world techniques that dozens of top coaches, consultants, speakers, and trainers have used to build 6 and 7-figure practices.

Are they easy to use? NO. I won't kid you because if it was easy to build a Million Dollar Coaching, Consulting, Speaking or Training practice lots of people would have already done it. Right? But this program will walk you the process and help you avoid the mistakes and pitfalls that keep most professionals from making serious money.

Here's the genius of the Rich Integration model:
Regardless of whether you are a Personal Coach, Business Consultant, Professional Speaker, or Trainer, you can leverage each of these other areas to rapidly double and triple your revenues starting in the next 30 days.

This CD program will show you how—step-by-step. You don’t have to know it all, do it all, or be an expert in all of these areas to make money selling them. In fact, you only have to be able to give prospects and clients a 5 minute overview of the different services and talk intelligently about a few of the benefits to them. Anyone can do that!

And that’s just the beginning of what you will discover when you invest in the Rich Integration 5 CD set.

Here what else you will discover:

• The #1 secret to selling your professional services—without this you will NEVER sell your professional services

• The exact same marketing strategies Stephen uses to land entrepreneurs and small business owners

• Tips for selling large quantities of your information products (5,000 to 20,000 a time)

• Avoiding common marketing mistakes that can kill your business

• Secret PR tactics of highly successful consultants

• How successful consultants use internet marketing and websites to generate new business

• The 5 largest markets for consulting and coaching right now and how to get your foot in the door

• Writing press releases that receive national attention

• How to make sure every part of your business leaves a positive impression to your prospects

• The 6 rules for creating powerful information products

• How to use the HALO Effect to double your revenues

• Why you must create a niche to dominate your field

• How to cripple the competition and set yourself apart—FAR Apart

• The power of Value-based Pricing for your practice and going beyond billable hours

• Creating compelling partnerships to leverage your business model

• How to start using the power of the Rich Integration Model in the next 60 days