Todays Leadership Coaching

Practice Made Perfect: 10 Principles For Marketing Your Services

This comprehensive marketing manual is for small business owners and professional service firms who desire to achieve a higher return on investment from all their marketing efforts. Each chapter illustrates one of the 10 specific marketing principles, then guides you through how to implement these principles in your specific business.

You will discover:

The only 7 sure-fire ways to get clients in your door NOW
Why advertising doesn’t work for most small businesses!
The 7 reasons why people don’t buy from you
How to market and sell with USP’s (Unique Selling Proposition)
Using audio logos to attract immediate attention for your business
Using low-cost, high impact marketing strategies

Included with this training manual is a 2 CD set (1 Audio CD & 1 Data CD)

On the Audio CD you will discover:

Strategies for achieving maximum results from all of your marketing efforts
How to discover your Ideal Target Market
The relationship between Credibility, Visibility, Tangibility and Profitability
3 critical factors to remember when looking for new clients
The NEW sales cycle for professional services
How to retain your best clients

On the Data CD: Proven Proposals and Powerful Marketing Materials you will learn:

Using benefits and ROI to sell your services
Corporate marketing materials, extraordinary brochures, seminar and workshop flyers
Direct marketing letters and postcards that work and proposals for consulting work

Only $147.00

Practice Made Perfect for Lawyers: 10 Principles for Marketing Your Legal Services

This comprehensive training manual is specifically designed for attorneys and other legal professionals who desire to achieve a higher return on investment from all their marketing efforts. Much more than a simple adaptation, each chapter has been carefully rewritten to apply Stephen’s unique High Impact Marketing System to the challenges faced by solo and small law firms.

Written especially for solo practitioners and partners at small law firms (less than 25 attorneys), this practical manual includes dozens of specific marketing and sales recommendations that can be easily and quickly applied to your firm.

It includes a 2 CD set—one audio CD that provides you with an overview of the 10 Principles along with ideas on how to maximize your results from the manual and a data CD that gives you customizable templates and forms to help you create a marketing budget and strategic development plan.

In this highly practical marketing manual, you will discover:

The only 7 sure-fire ways to get clients in your door NOW
Why advertising doesn’t work for most small law firms
The 7 reasons why people don’t buy from you
How to market and sell with USP’s (Unique Selling Proposition)
Using audio logos to attract immediate attention for your business
Using low-cost, high impact marketing strategies
Strategies for achieving maximum results from all of your marketing efforts
How to discover your Ideal Target Market
3 critical factors to remember when looking for new clients
The NEW sales cycle for professional services
How to retain your best clients

Only $147.00

Practice Made Perfect: 10 Principles For Marketing Your Services

“This manual will quickly shift your marketing efforts into overdrive. It’s a rare find and invaluable to growing your business.”

This comprehensive marketing manual is for small business owners and professional service firms who desire to achieve a higher return on investment from all their marketing efforts. Each chapter illustrates a specific marketing principle, then guides you on how to implement these principles in your specific business.

Available for instant download as an e-book. The ebook version is exactly the same as the hard copy version, but does not include the 2 CD set.

Only $97.00

6 Keys For Successful Leaders

The 6 Keys for Successful Leaders e-book provides busy executives, managers, and leaders at organizations an overview of 6 key principles to effective leadership. It discusses the research basis of developing and implementing a leadership development program in your company along with specific Action Steps and guidelines for doing so. It provides readers with an overview of different styles of leadership and suggests situations where one is more effective than another.

Available for instant download as an eBook.

Only $15.00

6 Secrets of Highly Successful Entrepreneurs

This E-Book begins by asking a somewhat provocative question, “How would you run your business differently if you saw yourself as the leader of your company not just the service provider?” Based on the Stephen Fairley’s research of more than 300 entrepreneurs, he discusses specific strategies and techniques successful business owners use to achieve rapid business growth that is sustained over the long term.

Available for instant download as an eBook.

Value $47.00

Only $27.00

7 Proven Strategies For Finding New Clients Now

There are only seven ways you will ever find new clients: networking, advertising, direct communication, referrals, public relations, speaking and presentations, and promotional events. Of these 7 most successful professionals select the two or three that are most effective for their kind of business and that play on their strengths. This concise e-book will help you discover:

The 7 strategies you can use to find new clients
How to determine which one will work for your business
Specific techniques you can apply in the next 30-60 days to start finding more clients
The top 2 ways highly successful professionals use
Some of the pitfalls you can encounter and how to avoid them
Ways you can implement a strategic plan to grow your business

Available for instant download as an eBook.

Value $47.00

Only $27.00

How To Create An Information Product in 30 Days

If there was ever a “secret” to selling your professional services, it is found in having credibility in the marketplace. Your credibility is built on whether your peers and prospects view you as an authority and an expert. One of the easiest ways to position yourself as an expert is to create information products, such as: training manuals, audio CD programs, special reports, ebooks, information dvds, etc.

In less than 5 months, Stephen Fairley created 11 information products including: 6 books and training manuals and 5 audio CD programs. He now makes thousands of dollars every month in passive revenue and is seen as a leader in his field. In this ebook you will discover:

Stephen’s easy, step-by-step formulae for creating multiple information products in less than 30 days
Why you should seriously consider creating an information product for your company
What kind of products people are most likely to buy
How to use the internet, emails, and seminars to sell your products
Specific low-cost techniques Stephen uses to package and sell his products
Pricing strategies to maximize your return on investment (ROI)
Why most of Stephen's products cost more than $100
How to bundle your products with your services
Ways to use your products to upsell people into your consulting, coaching, speaking, or training services
How to create 1 presentation or seminar and leverage it into 3 different information products

Available for instant download as an eBook.

Value $47.00

Only $27.00

Plan, Promote, and Profit From Your Business

Many business owners are so busy and focused on the day-to-day activities of working in the business, they don’t take time to work on their business. You must start by creating a powerful, comprehensive 12-month strategic growth plan. Read as Stephen Fairley, "America's Top Marketing Coach,” guides you through the process of developing this plan by using a 6 step, easy to understand approach.

You will learn:

The 5 major reasons how a strategic growth plan can help you
A 6 step process for creating your 12-month plan
What a sample plan looks like
How to identify the most effective marketing strategies for your business
Creating metrics to define your return on investment
Why you must put a timeframe on your actions
A simple approach to begin experiencing results from your growth plan in the next 30-60 days

If you realize you need a strategic growth plan, but you're not sure how to create one or what to do with it once you create it, this ebook is for you.

Available for instant download as an eBook.

Value $47.00

Only $27.00

Top 10 Marketing Mistakes Business Owners Make

In working with thousands of small business owners over the years, Stephen has found there are 10 common mistakes they make that can kill their business. In this practical ebook, you will find an overview of each practice-killing pitfall along with specific recommendations for how you can avoid falling prey to these mistakes.

You will discover:

How targeting the wrong market is the biggest mistake you can make and why it will destroy your business
The 3 problems with depending on passive marketing strategies and how to ‘activate’ your marketing
The #1 myth that’s killing your small business
3 easy ways you continually test all your major marketing efforts
Why networking works well for some people and not at all for most others
The 5 major roles you must fill in order for your business to be successful
Why outsourcing can be the best thing for your business

Available for instant download as an eBook.

Value $47.00

Only $27.00

6 Business Building E-books—Special Bundle

Can't decide which one to buy? Now you don’t have to!
Buy all 6 ebooks for one low price. This bundle includes
all 6 of Stephen’s information-packed ebooks:

6 Keys for Successful Leaders
6 Secrets of Highly Successful Entrepreneurs
7 Proven Strategies For Finding New Clients Now
How To Create An Information Product in 30 Days
Plan, Promote, and Profit From Your Business
Top 10 Marketing Mistakes Business Owners Make

Available for instant download as a zip file containing all 6 ebooks.

Regular Price for all 6 ebooks: $150.00
Special Bundle Price Of Only $97.00

Lead With Purpose, Live With Passion 4 Volume Set

A brand new, powerful 10 CD program created to a comprehensive audio program to help female business owners and entrepreneurs discover specific strategies and tactics for: enhancing their leadership skills, implementing high impact marketing, using pr strategies, developing their people, and living a life of balance, purpose and passion.

Co-authored by Stephen Fairley, Kimberly Fulcher—CEO of Compass Life and Business Designs, and Al Lautenslager—Guerilla Marketing Coach and PR expert on Entrepreneur.com.

Only $247.00

Lead With Purpose, Live With Passion Volume 1

Volume 1 with Kimberly Fulcher Includes...

CD 1: The Difference Between Leadership and Management, and Why You Need Both
CD 2: The Business of Relationships
CD 3: The Balance Myth
FREE Business Building Toolkit Data CD with purchase!

Only $97.00

Lead With Purpose, Live With Passion Volume 2

Volume 2 with Stephen Fairley Includes:

CD 4: 6 Secrets of Highly Successful Femalepreneurs and Business Owners
CD 5: Top 10 Marketing Mistakes Female Business Owners Make and How to Avoid Them NOW!
CD 6: 7 Proven Strategies for Finding More Clients Fast
FREE Business Building Toolkit Data CD with purchase!

Only $97.00

Lead With Purpose, Live With Passion Volume 3

Volume 3 with Al Lautenslager Includes...

CD 7: Getting Started With No Cost Marketing
CD 8: Getting the Word Out—PR Essentials
CD 9: Keeping in Touch with Customers and Prospects
FREE Business Building Toolkit Data CD with purchase!

Only $97.00

Rich Integration: How to Build a Million Dollar Practice Using Consulting, Coaching, Training & Speaking

This 5 CD set will help you discover how to leverage your expertise as a Consultant, Coach, Speaker, or Trainer and maximize your database to achieve significantly higher levels of revenue. This brand new 5 CD series has been created by Stephen Fairley, “America’s Top Marketing Coach” and Million Dollar Executive Coach Hellen Davis. You will discover how to use each of the 4 major doors to up sell other services without being an expert and break through the barriers to create a 6- and 7-figure practice.

Only $247.00

Critical Communication Skills For Clients

Only $97.00

When you purchase Getting Started in Personal and Executive Coaching set you qualify for a special price when you also purchase the Practice Made Perfect manual & 2 CD set. You will receive the following:

A hard copy of Practice Made Perfect:
10 Principles for Marketing Your Services
An electronic copy of Practice Made Perfect
Audio CD: Your Practice Made Perfect
Data CD: Proven Proposals and Powerful Marketing Materials
Special Report: How To Create An Information Product In 30 Days
1 HOUR of 1-on-1 Business Coaching with Stephen Fairley
A copy of Getting Started in Personal and Executive Coaching

Only $197.00

Lead With Purpose, Live With Passion 4 Volume Set Plus Practice Made Perfect and Getting Started In Coaching

When you purchase Lead With Purpose, Live With Passion 4 Volume Set, you qualify for a special price if you add Practice Made Perfect and Getting Started In Coaching. You will receive the following:

Lead With Purpose, Live With Passion 4 Volume Set
A hard copy of Practice Made Perfect:
10 Principles for Marketing Your Services
Audio CD: Your Practice Made Perfect
Data CD: Proven Proposals and Powerful Marketing Materials
Special Report: How To Create An Information Product In 30 Days
2 HOURS of 1-on-1 Business Coaching with Stephen Fairley
A copy of Getting Started in Personal and Executive Coaching

Only $444.00

Lead With Purpose, Live With Passion Volume 2 Plus Practice Made Perfect and Getting Started In Coaching

When you purchase Lead With Purpose, Live With Passion Volume 2, you qualify for a special price if you add Practice Made Perfect and Getting Started In Coaching. You will receive the following:

Lead With Purpose, Live With Passion Volume 2 by Stephen Fairley
A hard copy of Practice Made Perfect:
10 Principles for Marketing Your Services
Audio CD: Your Practice Made Perfect
Data CD: Proven Proposals and Powerful Marketing Materials
Special Report: How To Create An Information Product In 30 Days
2 HOURS of 1-on-1 Business Coaching with Stephen Fairley
A copy of Getting Started in Personal and Executive Coaching

Only $294.00

Rich Integration Plus Practice Made Perfect and Getting Started In Coaching

When you purchase Rich Integration 5 CD Set you qualify for a special price if you add Practice Made Perfect and Getting Started In Coaching. You will receive the following:

Rich Integration 5 CD Set
A hard copy of Practice Made Perfect:
10 Principles for Marketing Your Services
Audio CD: Your Practice Made Perfect
Data CD: Proven Proposals and Powerful Marketing Materials
Special Report: How To Create An Information Product In 30 Days
2 HOURS of 1-on-1 Business Coaching with Stephen Fairley
A copy of Getting Started in Personal and Executive Coaching

Only $444.00

Your Perfect Practice For Coaches and Consultants

You will receive the following:

Rich Integration 5 CD Set
A hard copy of Practice Made Perfect:
10 Principles for Marketing Your Services
An electronic copy of Practice Made Perfect
Audio CD: Your Practice Made Perfect
Data CD: Proven Proposals and Powerful Marketing Materials
A copy of Getting Started in Personal and Executive Coaching

Only $367.00