GETTING STARTED IN PERSONAL AND EXECUTIVE COACHING
 

Is your coaching practice completely full? Are you getting more referrals than you can really handle? Do you know exactly when, where and how to find 10 new clients in the next 6 months? Are you making more money than you thought possible in your first years of coaching?     If you're like the more than 50% of coaches out there with less than 10 paying clients and making less than $20,000 a year then you absolutely need this book. Before we go any further, let me tell you what this book is NOT about:   It’s not about a model of coaching or academic theories It’s not about strategies that only sound good on paper but haven't actually been tried in real life It’s definitely not about fluff, hype, or some ambiguous promise of “take these 5 steps and you'll have a full practice in 90 days”

INSTEAD, HERE’S WHAT YOU'LL FIND IN THIS BOOK:

 

	Straightforward answers to serious questions about how to build, maintain, and sustain a thriving coaching practice
	Hundreds of proven techniques and strategies for finding and landing new business
	Real world illustrations from top coaches all across the country about their secrets to success
	11 Step-by-step strategies for rapidly finding your first 10 paying clients
	Exactly what separates financially unsuccessful coaches from financially successful coaches
	Precisely how much money you will need to launch your coaching business if you're just starting out
	The 10 biggest pitfalls new coaches fall into and how to avoid them
	Loads of practical Action Steps you can take to quickly apply these ideas and techniques
	The actual “nuts-and-bolts” of starting and operating a small coaching business
	What new coaches can do to significantly increase their chances of success
	The 15 largest markets for coaching you can tap into right now

The ideas, strategies, techniques, and insights in this book in a collection based on:

 

	Research I conducted with over 300 coaches nationwide
	One-on-one interviews with top coaches in the field about their secrets to success
	My personal experiences building a thriving executive and business coaching practice in Chicago
	And my success in helping many coaches, consultants, and other small business owners effectively market their services and obtain a higher return on investment from their marketing dollars.

WHO IS THIS BOOK FOR?

I wrote this book for four groups of people:
 

New Coaches just starting out who are serious about building a thriving coaching practice and are actively looking for ways to successfully accomplish this Experienced Coaches who know how tough it is to find new clients and are desperate for more effective ways to market and sell their services and aren’t afraid to try new things Personal Coaches, Executive, and Business Coaches who want to discover how to expand their services into new markets and rapidly gain a competitive advantage in the field Consultants, Psychologists, Therapists, and Professional Speakers who want to add coaching to their repertoire of services, but don’t know the best way to do it and don’t have a lot of time for a long learning curve

If you don’t fit one of these four categories or you're not really serious about creating a dynamic, successful coaching practice, you will probably find this book a complete waste of your time and I suggest you would be better off not buying this book because even if you read it, the hard-hitting, real-world strategies and illustrations won't be of much use to you.

However, if you do fall into one of those four categories and you are serious about building your business then I believe there are no better, more comprehensive books available to help you achieve your goal. A rather bold statement? You bet, but it’s true.

WHY SHOULD YOU READ THIS BOOK?

Here are some little known facts about new coaches:

	73% of all coaches make less than $10,000 in their first year
	Only 60% of all 2nd year coaches have managed to find 10 paying clients
	Less than 11% of all coaches make more than $50,000 by their second year in practice

The news doesn’t get much better when talking about coaches in general:

	The average coach charges $160 a hour for their services but 53% of them make less than $20,000 a year
	30% of all coaches are still not able to find 10 paying clients
	Only 9% of coaches make more than $100,000 a year doing coaching

HERE’S THE BOTTOM LINE ON WHY SHOULD YOU READ THIS BOOK —many people are starting out in the field of coaching, spending thousands of dollars and hundreds of hours undergoing coach certification training, launching new ventures, with visions of making a lot of money, doing what they love to do, but are quickly confronted by the cold reality of not being able to find new clients or even make a reasonable living.

I'm seeing a growing trend of good people leaving the coaching field because of unmet expectations—based on a false pretense and fueled by unrealistic stories of select people becoming financially successful in a few short months.

Many coaches are desperate for someone to show them what really works—not based just on their own personal theories about how things should work—but based on real world research about what is working right now and what the top coaches in the field are doing to be successful.

YOU SHOULD READ THIS BOOK IF:

 

	You're committed to your building your coaching business
	You recognize it will take all of your time, energy, and resources to make it long-term success
	You're looking for solid answers to serious marketing and sales questions

That’s exactly what you will get in this book. I promise.

Here is the premise of this book:

At its core, professional coaching is no different from any other small business.
 

To be successful you must do the things that successful small business owners do:   implement a strong marketing plan use solid sales skills understand the fundamentals of operating a company keep track of your financial statements If you want to become a successful coach you must understand and apply the principles, strategies, and techniques talked about in this book.

“Professional coaching is no different from any other small business. To be successful in coaching, you must become successful at running a small business.”

It's easy to order Getting Started in Personal and Executive Coaching. It is available for $24.95 through this website or you can order it at Amazon.com, or at Barnes and Noble. 
 

Here are 5 ways you can order today:

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3. Order by email: info@todaysleadership.com  Be sure to include all the above information in your email.

4. Order on Amazon.com ($24.95)

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You can also order this book as part of the Practice Building Program—Just for Professionals. Click here for more information.